The House-Lot Lottery of 1888
In an era of rapid expansion, Seattle developers entice buyers with a high-stakes gimmick: buy a lot, and you might just win a free cottage.
The story, cleaned up
A cleaned-up reading of the newspaper page: spelling and layout repaired, one story lifted off a crowded page. It follows the original closely but it is not a transcription. The original page is below; read it if a detail matters.
Jackson and Rainier Streets Addition is one of the largest, best-located and most desirable tracts ever placed upon the market, consisting of 60 choice residence lots. We offer an unprecedented deal: five elegantly finished, modern design cottages, ranging in value from $750 to $1,000 each, to be given away with the property. Every purchaser secures a lot, and five out of the whole number secure houses with the lots. The price of lots is a uniform $275 each. This is the greatest building enterprise ever inaugurated in Seattle. The addition is connected with the business center of Seattle by the Jackson Street Cable Railway, which runs up Jackson street to Lake Washington. The title to Jackson and Rainier Streets Addition is guaranteed to be absolutely perfect, and everything is to be carried out precisely as advertised or money will be refunded. The drawing for lots and houses will take place on October 1st, 1888, at the office of Messrs. Leary & Kittinger, under the supervision of three prominent citizens. Remember that there are no blanks; each purchaser secures a deeded lot, and five of the whole number secure a house and lot worth significantly more.
“The greatest building enterprise ever inaugurated in Seattle, affording to each purchaser the full value of the original investment, and a small fortune in every ten of the whole number.”
The aggressive marketing of 'desirable' lots via lotteries and transit-oriented development is a classic Seattle trope that continues to define our landscape. While modern developers use glossy websites and VR tours instead of newspaper broadsides and ballots, the promise of a 'small fortune' through land ownership remains a central, often volatile, pillar of the Seattle dream.
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