The Labor Journal’s Feud with 'Postum'
A scathing takedown of a billionaire's anti-union newspaper advertisements.
The story, cleaned up
A cleaned-up reading of the newspaper page: spelling and layout repaired, one story lifted off a crowded page. It follows the original closely but it is not a transcription. The original page is below; read it if a detail matters.
That 'Merry Andrew,' friend of labor, Mr. 'Postum' of Battle Creek, Michigan, gave easy money again last week to the newspapers for printing one of his amusingly 'hot and heavy' advertisements. It was headed 'Don't Weep At the Ice House,' the point being that people are apt to make a mistake in localizing their sympathies. Postum's idea in his ad was to caution the public against sympathizing with bad unionists so long as they could find good non-unionists over whom they may shed tears.
But how persistently 'Postum' himself keeps 'going to the ice house to weep' in putting forth alleged facts with which he intended to fortify his argument. He quoted from the Labor Digest under the idea that it is a publication devoted to organized labor, whereas it is merely a 'ringer,' a make-believe. Mr. Postum knows that the editor of the so-called Labor Digest is in the pay of the National Association of Manufacturers. Mr. Postum also cites the action of the 'Grand Council of the Provincial Workingmen's Association of Canada' as if it were a wing of the army of trade unionists, whereas that group has no standing in the trade union world. It is safe to predict that he will never have any more effect in injuring the trade unions than his Postum drink has had in diminishing the United States customs receipts from coffee.
“It is as different from a labor organ as mystery Postum is from good, honest coffee; it is merely a 'ringer,' a make believe, an ice house, so to speak.”
This 1910 editorial captures an early era of corporate-funded 'astroturfing,' where industrialists bought newspaper space to frame anti-union propaganda as independent commentary. The battle between the local Labor Journal and national corporate interests mirrors modern struggles over media literacy and the influence of billionaire-backed digital advertising on civic discourse.
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