The Washington Product Train
An ambitious promotional scheme aims to take a custom-outfitted railroad car across the nation to boost local investment.
Mr. Starr, of Rushville, Indiana, is consulting with the leading businessmen and representative institutions with a view to producing a novel and effective, though not an entirely new scheme for advertising the territory’s variety of unexcelled resources. The gentleman from the Hoosier state contemplates organizing an institution to be called the Washington Product Association. The scheme is to fit up a railroad car, the same as was done in Oregon and California to advertise the resources of the former and the beauty of Los Angeles of the latter, and take the car on an extended trip through the East. The body of the car will be painted a brilliant color and will be fitted out with several of the most beautiful landscapes and other natural resources. The name of the association will be painted on each side of the car, and the whole affair will be gotten up in such style as to attract the greatest possible attention.
“The scheme is to fit up a railroad car... and take the car on an extended trip through the East.”
This early attempt at a mobile 'traveling booth' highlights the desperate need for regional promotion in the 1880s to draw capital to the Pacific Northwest. Today’s economic development agencies still struggle with similar branding exercises to attract external investment.
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