Cooperative Selling Finds Its Feet
North Pacific Fruit Distributors report over $3 million in sales, standardizing the regional fruit trade.
The story, cleaned up
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An aggregate price of $3,069,935 for the products of Northwestern growers who marketed through the North Pacific Fruit Distributors last season is the record of that co-operative organization for its initial year. The distributors shipped 3,958 cars of fruit and 1,125 cars of potatoes, a total of 5,083 cars. The report states that the Distributors practically put the fruit business of the Northwest on an f.o.b. basis last year, a marketing policy regarded as being in a large measure responsible for its phenomenal selling success at the very outset of its career.
“The distributors practically put the fruit business of the Northwest on an f.o.b. basis last year.”
This consolidation of growers into a regional distribution powerhouse mirrors the complex corporate supply chains that now control Washington's apple and cherry markets, showing that the struggle for price control is as old as the orchards themselves.
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