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The Real Estate Boom of the 'West End'

Developers pitch the sweeping vistas of West Seattle as the city's future crowning jewel, borrowing praise from a San Francisco journal to lure investors.

The story, cleaned up

A cleaned-up reading of the newspaper page: spelling and layout repaired, one story lifted off a crowded page. It follows the original closely but it is not a transcription. The original page is below; read it if a detail matters.

We quote the following description of the scenery as seen from West Seattle from an article in the San Francisco Journal of Commerce: Our Seattle friends, we trust, will pardon a stranger within their gates offering this gratuitous advice; we take an exceptional interest in the truly magnificent surroundings of this coming 'West End' and at the risk of being considered 'gushing' in our praise by some, and 'cheeky' in our unsought advice, we must excuse ourselves by saying that we have inspected this coast from Alaska to the Mexican border. We have seen the sun rise on the Alps, and have revelled in the beauties of Lucerne from the summit of Rigi, we have felt the soft influence of the Mediterranean and delighted in the castle-fringed banks of the glorious Rhine. We have sought out and admired the finest scenery of the Old World and the New, but from no one spot have we been so impressed with the beauty of the landscape as with that viewed from the tableland of West Seattle. It is simply unique. On one side of you the majestic Rainier points his hoary crest into the very heavens. Until his grandeur, like a very god, his massive front of 14,444 feet seems to dwarf into pigmies the surrounding mountains that would else be giants. In front of you Mount Baker, another white and glistening monster, though a hundred miles or so away, thrusts himself upon your vision, whilst right and left of you the Cascade and Olympic ranges form a background of the most exquisite mouldings that the mind of man can conceive, vibrant, rugged in their outline and ever changeful in their soft and glorious tints. Through this territory will pass the Seattle Southern R. R., which will at once be rapidly pushed to completion with a depot close to the ferry slip. On either side will extend wharves and warehouses, factories and stores.

“We have sought out and admired the finest scenery of the Old World and the New, but from no one spot have we been so impressed with the beauty of the landscape as with that viewed from the tableland of West Seattle.”

— Printed in The Seattle Post-Intelligencer (Seattle, Wash. Terr. [Wash.]) 1888-1914, 1889
Then · 1889137 years apartNow · 2026

This 1880s promotional copy for West Seattle sounds hauntingly familiar to modern ears, trading on the 'magnificent views' and 'coming prosperity' that have defined Seattle's real estate marketing for over a century. While the specific geography of the 'Seattle Southern R.R.' never materialized as promised, the tension between viewing the city as a pristine landscape and as an industrial expansion zone remains the central friction of local urban planning.

The original page

The Seattle Post-Intelligencer (Seattle, Wash. Terr. [Wash.]) 1888-1914, 1889-08-18. Library of Congress, Chronicling America.

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About this story

From
The Seattle Post-Intelligencer (Seattle, Wash. Terr. [Wash.]) 1888-1914, AUG 18, 1889, Page 6
Rights
Public domain
Place
47.57093, -122.38652 · placed automatically
The paper in the Library of Congress catalog ↗