Research the archive
Narrow 25,688 newspaper stories by words, years, place, newspaper and subject. See when and where they ran, then download what you find.
Put a phrase in quotes ("rent strike") or leave a word out with a minus (strike -baseball). Old scans misspell names, so when little is found, near-spellings are offered.
Refine
Show the numbers
| Year | Stories |
|---|---|
| 1884 | 1 |
| 1893 | 2 |
| 1898 | 1 |
| 1905 | 1 |
| 1909 | 1 |
| 1914 | 1 |
7 stories matching rebrand
- Three Thousand Boosters Eat, Cheer, and Rebrand Tacoma
One night in February 1909: 3,000 boosters packed the armory, picked a new city slogan — 'You'll Like Tacoma' — and got sermons on land, liquor, and who should own the tide flats.
- The Northern Pacific's Elusive Cascade Branch
A skeptical look at how the Northern Pacific Railroad tried to rebrand its lines to secure land grants in King County.
- The Town That Shed Its Violent Name
Citizens of Slaughter petition the legislature to rebrand their town to something more inviting.
- The Struggle to Rename 'Horse Heaven'
Local farmers hope to rebrand their rugged 'Horse Heaven' hills as 'Benton Slope,' but history—and local geography—proves hard to change.
- The Grape Juice Coup of the 1914 Fair
A Kennewick producer saves the Democratic Party's booth at the Puyallup Valley Fair by rebranding his grape juice as the official 'Bryan's Beverage.'
- Seattle Public Schools Rebrand High School as 'Senior Grammar'
Following the controversial abolishment of the city's high school, the school board maneuvers to restore advanced coursework under a new label.
- The Butter Wasn't From Washington—and the Dairymen Knew It
Creamerymen and farmers across Washington protest dealers who relabeled eastern butter as local creamery product, calling it a fraud on consumers and a threat to a young industry's hard-won reputation.
Also about this, in other words
- The Battle Over the Anchor Brand
A territorial dispute over livestock branding sparks a public warning in the local paper.
- The Rebirth of Snohomish’s Historic Hotel
A new proprietor takes over a well-known local inn, promising first-class service and fine spirits in the heart of the Territory.
- The Name That Never Was: How Washington Stole Its Identity
A furious editorial in the Seattle Post-Intelligencer defends the state's name against a congressional proposal to rename it 'Tacoma,' arguing that the people’s attachment to their home is sacred.
- New Life for the Snohomish Hotel
H. W. Light announces the reopening and renovation of the town's prominent hotel, promising a first-class experience for travelers.
- Branding Season in the North
A vivid, firsthand account of the dangerous and dust-filled work of a cattle drive and roundup in the Pacific Northwest.
- H. W. Light Reopens a Snohomish Hotel
A historic hotel on the riverfront reopens its doors to the public with a promise of 'first-class' service and accommodations.
- The Name Stays: Rainier Ruled Permanent
Federal authorities rebuff fourth attempt to rename Washington’s highest peak to Mount Tacoma.
- The Great Mountain Name War
Tensions boil over as Tacoma citizens petition to rename the newly designated Mount Rainier reservation to Mount Tacoma, reigniting a 100-year-old geographic debate.