Homesteader and Dog Trace Wailing to Haunted Spring
A lonely homesteader at Lake Washington uncovers a 'supernatural' mystery that turns out to be a very human, 19th-century marketing scheme.
The story, cleaned up
A cleaned-up reading of the newspaper page: spelling and layout repaired, one story lifted off a crowded page. It follows the original closely but it is not a transcription. The original page is below; read it if a detail matters.
It was a lonely homesteader in the deep woods of the forest primeval which borders the classic Lake Washington from whom we obtained the particulars of this 'o'er true tale.' 'Night after night,' said he, 'I had been startled by a weird, uncanny wailing, which seemed to proceed from the neighborhood of the Haunted Spring, which, edged with poplars pale, is shunned with superstitious horror by the aborigines and rarely visited by the most adventurous of the pale faces. Night after night my faithful collie slunk into the cabin quivering with fear, as the dissonant wail shuddered through the startled air. I could bear it no longer, and shouldering my trusty rifle and leaving my faithful watchdog whining piteously as he saw me depart for the unhallowed spot, I followed the serpentine trail which led to the Haunted Spring. As I neared the locality the mournful cadence of the mysterious sound rose fitfully above the soughing of the wind through the somber pines. Treading lightly, I stole unawares upon the source of the hidden horror. Just then the moon, hitherto partly veiled in clouds, shone out in unclouded brilliancy, and there in the forks of a willow, close to the turbid waters of the Haunted Spring, I beheld an empty bottle that had once contained Swamp Angel’s Rheumatic Cure, the only known sure cure for rheumatism in all its forms, left there by some one, unmindful that it would be to me a Divine message of a Divine gift, for with one dollar I obtained one bottle from the S. A. K. C. Mfg. Co., Seattle, Washington Territory, which entirely cured me of the terrible rheumatic pains which I had had for thirty years.'
“Night after night my faithful collie slunk into the cabin quivering with fear, as the dissonant wail shuddered through the startled air.”
This piece perfectly captures the birth of the 'guerrilla marketing' trend, using a spooky narrative to sell snake oil. Today, the 'Haunted Spring' of Lake Washington may be long gone, but the tactic of using fear or curiosity to pitch wellness products on social media remains exactly the same.
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